Behind the Scenes with Tara Lewis: Part II

Today we continue with the second half of our Q&A interview with September Guest Designer Tara Lewis of Geek Chic Scraps . If you missed the first part, you can still find it here.

Guest Designer Tara Lewis of Geek Chic Scraps

What is your biggest challenge as a scrapbook product designer? My biggest challenge right now is being “found.” People have their favorite designers, and for a new designer coming in it’s definitely difficult to get noticed. I’m always encouraged when someone new finds me and I get the comment – “How did I not notice you before?!” It always makes me smile. It’s a climb, but it’s definitely worth it!

What has been the biggest reward or most fulfilling aspect of being a scrapbook product designer? Honestly, seeing what people do with my designs. I feel so amazingly honored to see people scrapping their precious memories with something I created. It just blows me away! I joke with my Creative Team that I always need a box of tissues when I’m gallery browsing – I love to read the journaling, and see the amazing and creative ways scrappers have found to use the things that I so love making. I get choked up every.single.time. And even after 8 months, that hasn’t changed a bit. I hope it never ever does!

"Dance in the Rain" Kit by Geek Chic Scraps

"Dance In The Rain" Kit by Geek Chic Scraps

Where do you get your product ideas? Who & what inspires you? I’m heavily inspired by color, I’ll notice an interesting combination on a piece of fabric, or some of my daughter’s clothing – and all of a sudden the sketchbook I always keep in my purse is out, and I’ve got half a kit sketched out before I know it! I keep pencils and a small pack of Crayola Markers in my purse too so I can assign color to something. I also use my camera phone if the markers aren’t cutting it so I can reference it later when I’m back at my computer.

How long does it typically take you to design a full kit from concept to delivery? What is your process? A typical kit for me takes about a week from concept to delivery to my team. They generally get about a week to play with it before it hits stores.

It all starts with my sketchbook – I brainstorm kit ideas, at least 1 page per kit idea. I draw, note down ideas, make color swatches, then I move all that to my inspiration board. My inspiration board is a cork board I keep above my desk that I pin my notes, sketches, fabric, ribbons and whatever else is inspiring me to so I can reference it throughout the creation of the kit. Once the board is in place, I do all my drawings for the kit, then I use those to create the papers, then the elements, and the alpha always comes last for me.

What has been your most popular product? I {heart} you

"I {heart} You" Kit by Geek Chic Scraps

"i {heart} you" Kit by Geek Chic Scraps

What is your favorite kit? Truly, Plaidly, Deeply

"Truly Plaidly Deeply" Kit by Geek Chic Scraps

"Truly, Plaidly, Deeply" Kit by Geek Chic Scraps

How do you incorporate “real life” scrapbooking into your personal & professional scrapbooking & design work? Well, originally I had a promise to myself to scrap at least one page between every kit. Unfortunately this summer has been so hectic that it’s definitely fallen behind! Right now I just work to do monthly journal type pages with a few pictures for each month of Kat’s life. I’ve luckily been able to keep up to date on that.

What fills your time when you are NOT scrapbooking? Reading, painting, gardening… but mostly chasing my daughter around and playing with her.

"Sweet Daydream" Kit by Geek Chic Scraps

"Sweet Daydream" Kit by Geek Chic Scraps

What advice do you have for fellow scrapbookers interested in pursuing the scrapbook product design field? Learn, learn, learn. Learn your tools, learn Photoshop, and try to find a good mentor to help you through the business end of things!

Anything else you’d like to add? I’m so tickled to be here at Log Your Memory! I love the homey community feel here and am thrilled to be able to hang with you fabulous ladies for the month and share a little bit of what I love to do!

Our giveaway contest continues today … for a second chance at winning Tara’s great “Book Worm” Kit, take a stroll through her store and find your favorite product created by Geek Chic Scraps. Then come back here & link us up by clicking on the button below & following the prompts. (Hint: If you have trouble getting the Linky tool to work, try saving the kit image to your desktop & upload from there, then link it to the product page in the store.)

Be sure to leave your name with the product link so we’ll know who our winner is! One random winner will be chosen from all comments left on yesterday’s blog post plus all links shared here today as of 10 p.m. tonight. The winner will be announced in tomorrow’s Story Board post.

To get things started, this is one of my favorites…

Help us celebrate Log Your Memory’s First Anniversary by making a difference in a real family’s everyday life! Details in this post.

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