Behind the Scenes with Traci Reed

Our April Guest Designer already shared her talents with us through her very popular free download earlier this month and her fabulous templates and goodies shared through our Challenge Chats. Today she shares a bit more of herself through a Q&A-style interview. Read on to learn all about Traci Reed… and be sure to enter our giveaway contest for a chance to win the full version of her amazing new kit, “When You’re Smiling”!

Name: Traci Reed

Username: Traci Reed

Location: Northern California

Retail Outlets: Sweet Shoppe Designs

Please tell us a little about yourself … My name is Traci Reed and I’m a Northern California native, wife to Patrick of 5 years and mother of 2 sons, ages 4 and 5!  I have one pet puppy, a mini pinscher mix named Abby that we rescued from the shelter last summer.  I started out life as a photographer in a studio at 15 and it’s my first love.  In addition to scrapping, I also like to cook, knit, crochet, read and garden.  I’m a full-time student in addition to all this and I’m one semester away from my degree in Graphic Illustration.

"Auntie Em" by Traci Reed

Are you a digital, paper or hybrid scrapper/designer? What do you like most about this method? I am a digital designer and scrapper.  I prefer this method because of its ease of use and the fact that I, personally, am able to make far superior layouts to my traditional scrapping (since I can’t cut a straight line, ha!)

How long have you been a designer & how did you first get started? I’ve been designing in this industry for 5 years. I started when there were very few digi scrappers back in 2004!  I’d been using Photoshop since I was a kid, all through high school and into college. After I had my first son, it was the perfect way for me to be able to work from home.

Is scrapbook product design your full-time job? If not, what else do you do? It is my full-time job. My husband is currently only going to school full-time to be an RN so I’m the family breadwinner!  In addition to this, I also go to school full-time.

"One Hot Geek, One Hot Dork" by Traci Reed

What software & platform do you use in your design work? Do you use any other special tools? I switched to Mac last year and you know what they say, I’ll never go back!  I use Adobe CS4 for my designs (mainly Photoshop and Illustrator). I actually HATE using a tablet so I’m a regular old mouse girl.

Has your design style changed over time? What has influenced this? Oh yes, greatly.  I entered the market at a time when everything was digitally done and (to put it nicely) just wasn’t that great of quality. Over time, the industry standards have changed and *I* have changed through my education in this field.  I can say however, that the overall style is pretty true to what I did 5 years ago. I still prefer the “paper scrapped” digital style in both layouts and kits.

What is your biggest challenge as a scrapbook product designer? My biggest challenge would be keeping my finger on the pulse of the industry.  I do a “create-a-kit” contest every year to combat this so that my customers have a chance to tell ME what they want to see.

"Girly Girl" by Traci Reed

What has been the biggest reward or most fulfilling aspect of being a scrapbook product designer? While I LOVE the fact that I get to be a part of people preserving their memories, I‘m not naive enough to believe that they’ll remember who designed the background for their pages 10 years from now, so the greatest reward for me personally is that I’ve found something I LOVE to do, can earn a living at and works around my schedule.

Where do you get your product ideas? Who & what inspires you? Color typically inspires me.  I let the colors lead the way unless I’m working on a specific theme, such as my recent Sesame Street-inspired kit.

How long does it typically take you to design a full kit from concept to delivery? What is your process? I’ve actually learned to be a pretty quick designer. I can brainstorm a kit on Monday morning, and assuming I have uninterrupted work time (which I NEVER do), I can be done with it by Monday night or Tuesday morning.  I always work on papers and illustrations first. I like to see how the colors come together in the patterns before I start committing to elements. Alphabets are nearly always last.

"It Ain't Easy" by Traci Reed

What has been your most popular product? My Bad Sewing Machine line of products does extremely well, specifically the 3 sets of page borders I’ve done.  Kit-wise, my most popular are Kissable, 10 Things, Pieces of Me, and a few others.

What is your favorite kit and why? Gosh my favorite changes every day but I LOVE 10 things and Pieces of Me.  10 things represents everything I love about my family and Pieces of Me truly is a kit that represents me.

From the "Bad Sewing Machine" Line by Traci Reed

"10 Things" Kit by Traci Reed and Meghan Mullens

"Pieces of Me" Kit by Traci Reed

How do you incorporate “real life” scrapbooking into your personal & professional scrapbooking & design work? Every layout I do is “real life” so I often use my own kits for my layouts or I nearly always use a colleague’s kit from The Sweet Shoppe.

What fills your time when you are NOT scrapbooking? School, housework, studying, cooking and my kids.

What advice do you have for fellow scrapbookers interested in pursuing the scrapbook product design field? I honestly tell people when they ask me this that before jumping into the market, I REALLY suggest working out your skills and brand. Make sure you’re technically sound, have the ability to make your own elements so you don’t have to rely too heavily on CU and figure out what makes your designs your own.

And of course, the brand new release you’ve all been waiting for … the full version of When You’re Smiling created especially for Log Your Memory to coordinate with Logbook Weekly Challenge #16!

"When You're Smiling" Kit by Traci Reed

This brand new kit is now available for purchase from Traci’s store, but one lucky Log Your Memory blog reader will win the entire kit for FREE in today’s Guest Designer Giveaway. To enter, simply leave a comment below sharing something that makes you smile. One random winner will be drawn from all comments received here on the blog as of 10 p.m. (Mountain) tomorrow, Tuesday, April 20. Our winner will be announced in Wednesday’s Story Board post. Good luck!

Get the inside scoop, be the first to know about new product releases & get special discounts by subscribing to our new weekly newsletter, the Log Your Memory INSIDER. Delivered directly to your INBOX every Sunday afternoon.

Please share your thoughts in a comment below …

Comments

  1. Melanie says:

    Ahhh… What makes me smile? It is when my hubby looks at me, smiles and raises his eyebrows up & down (and sometimes adds a wink). That is so very precious to me, even more now that he has been diagnosed with lymphoma. Every moment is a treasure! 🙂

  2. Melanie says:

    Ahhh… What makes me smile? It is when my hubby looks at me, smiles and raises his eyebrows up & down (and sometimes adds a wink). That is so very precious to me, even more now that he has been diagnosed with lymphoma. Every moment is a treasure! 🙂

  3. iciclelady says:

    Something that makes me smile: the quirky things my three year old says. Like the other day when she said, “MUMMY! I have to tell you something!” and asked what she had to tell me… She said, “EVERYTHING!” haha

  4. iciclelady says:

    Something that makes me smile: the quirky things my three year old says. Like the other day when she said, “MUMMY! I have to tell you something!” and asked what she had to tell me… She said, “EVERYTHING!” haha

  5. Cindi says:

    Listening to my children chat with each other when they don’t know I’m listening makes me smile. I’m glad they get along so well despite the age difference. I especially get a kick out of when they repeat things I say, to each other. I’m going to have to collect some of them fot a layout!

  6. Cindi says:

    Listening to my children chat with each other when they don’t know I’m listening makes me smile. I’m glad they get along so well despite the age difference. I especially get a kick out of when they repeat things I say, to each other. I’m going to have to collect some of them fot a layout!

  7. Jackie says:

    Something that makes me smile is when I hear my boys share a good belly laugh together! There is no better sound in the world!

  8. Jackie says:

    Something that makes me smile is when I hear my boys share a good belly laugh together! There is no better sound in the world!

  9. Mandak says:

    What makes me smile? Waking up on Saturday mornings to my little man climbing into bed with my “quietly” so as not to wake daddy.

  10. Mandak says:

    What makes me smile? Waking up on Saturday mornings to my little man climbing into bed with my “quietly” so as not to wake daddy.

  11. Laura says:

    What makes me smile is my son waking up in the morning with his toddler talk and our cuddle time in momma’s bed before we start the day.

  12. Laura says:

    What makes me smile is my son waking up in the morning with his toddler talk and our cuddle time in momma’s bed before we start the day.

  13. Leeann H says:

    I probably sound like every other mommy out there, but my kids make me smile more than anyone or anything else in my life. Their hugs and kisses would melt any heart. Pure joy!

  14. Leeann H says:

    I probably sound like every other mommy out there, but my kids make me smile more than anyone or anything else in my life. Their hugs and kisses would melt any heart. Pure joy!

  15. Dawn says:

    Loved learning a little bit about Traci! Good luck everyone!

  16. Dawn says:

    Loved learning a little bit about Traci! Good luck everyone!

  17. julie gropp says:

    my boys make me smile!

  18. julie gropp says:

    my boys make me smile!

  19. DawnMarch says:

    One thing that has me smiling lately is how my son loves to share his Pokemon collection with me. I pretend to like them because I LOVE the way his face lights up when he shows me some new card that he found or some new game that he makes up with the cards.

  20. DawnMarch says:

    One thing that has me smiling lately is how my son loves to share his Pokemon collection with me. I pretend to like them because I LOVE the way his face lights up when he shows me some new card that he found or some new game that he makes up with the cards.

  21. Elizabeth says:

    My 7 months old rumbly tumbly belly laughs makes me smile and brightens up any gray day!!!!

  22. Elizabeth says:

    My 7 months old rumbly tumbly belly laughs makes me smile and brightens up any gray day!!!!

  23. rags says:

    Nothing makes me happier than watching my 1 year old playing and me catching it all on camera 🙂 Thanks for a great contect – love the kit Traci

  24. rags says:

    Nothing makes me happier than watching my 1 year old playing and me catching it all on camera 🙂 Thanks for a great contect – love the kit Traci

  25. rags says:

    I meant contest – DOH! Couldn’t sleep but the brain obviously doesn’t work lol! This doesn’t count as an entry.

  26. rags says:

    I meant contest – DOH! Couldn’t sleep but the brain obviously doesn’t work lol! This doesn’t count as an entry.

  27. Anna says:

    When my husband smiles at me, his eyes twinkle. This makes me smile back everytime.

  28. Anna says:

    When my husband smiles at me, his eyes twinkle. This makes me smile back everytime.

  29. RKSP says:

    When my 2-year old says something hysterical! Toddlers say the funniest things! Makes me smile every time.

  30. RKSP says:

    When my 2-year old says something hysterical! Toddlers say the funniest things! Makes me smile every time.

  31. StaceyA says:

    My 3 year old daughter’s crazy comments make me laugh! Just today she said she wanted my 17 month old son to go back in my belly because she liked him better then!

  32. StaceyA says:

    My 3 year old daughter’s crazy comments make me laugh! Just today she said she wanted my 17 month old son to go back in my belly because she liked him better then!

  33. Joana says:

    Hearing my husband make our children laugh makes me smile!

  34. Joana says:

    Hearing my husband make our children laugh makes me smile!

  35. Alison says:

    Hearing my 4yo son ‘act’ out his school day with his toys!! (And when he says “Good Job, Mom after I clean his room!!)

  36. Alison says:

    Hearing my 4yo son ‘act’ out his school day with his toys!! (And when he says “Good Job, Mom after I clean his room!!)

  37. Dawn says:

    When my kids just out of the blue say “Mom, I love you”. That makes me smile everytime! I love Traci’s designs! Thanks for this opportunity to win this gorgeous kit!

  38. Dawn says:

    When my kids just out of the blue say “Mom, I love you”. That makes me smile everytime! I love Traci’s designs! Thanks for this opportunity to win this gorgeous kit!

  39. Adriana P. says:

    Finding that my three-year-old signed her name over mine on my check made me smile. She’s starting the shopping habit a bit early.

  40. Adriana P. says:

    Finding that my three-year-old signed her name over mine on my check made me smile. She’s starting the shopping habit a bit early.

  41. Melissa Rhodes says:

    My husband never fails to get me laughing at something that has happened. I tend to take thiing smore seriously but he can almost always see the funny side of things. When our fish died he was trying to console my 5 year old and then she said maybe the fish died from sucking too much, it was a sucker fish, as he related this to me later that night we just died laughing at the comment! He makes life fun!

  42. Melissa Rhodes says:

    My husband never fails to get me laughing at something that has happened. I tend to take thiing smore seriously but he can almost always see the funny side of things. When our fish died he was trying to console my 5 year old and then she said maybe the fish died from sucking too much, it was a sucker fish, as he related this to me later that night we just died laughing at the comment! He makes life fun!

  43. Vicki says:

    I have to smile when my four-year old comforts me by saying, “It’s okay Mama. I still wuv you.”

  44. Vicki says:

    I have to smile when my four-year old comforts me by saying, “It’s okay Mama. I still wuv you.”

  45. Mandy says:

    My family makes me smile everyday. My son telling me he loves me, and my husband making dinner for me every night. I am a lucky girl

  46. Mandy says:

    My family makes me smile everyday. My son telling me he loves me, and my husband making dinner for me every night. I am a lucky girl

  47. Bernadette says:

    My kids make me smile with the funny things they say and do … most of the time!!! LOL

  48. Bernadette says:

    My kids make me smile with the funny things they say and do … most of the time!!! LOL

  49. Rebecca says:

    when I came home from being away all weekend and my children running towards me, the youngest saying “mommy, Mommy, MOMMY!” and then kissing me and saying she loved me.

  50. Rebecca says:

    when I came home from being away all weekend and my children running towards me, the youngest saying “mommy, Mommy, MOMMY!” and then kissing me and saying she loved me.

  51. Alyna says:

    A few things that makes me smile are when my daughters are being nice to each other and playing together, or when my three year old randomly gives me hugs and kisses and says “I love you!”, or when my husband is finally home after an entirely too long day at work!

  52. Alyna says:

    A few things that makes me smile are when my daughters are being nice to each other and playing together, or when my three year old randomly gives me hugs and kisses and says “I love you!”, or when my husband is finally home after an entirely too long day at work!

  53. Coila says:

    My son dancing in his carseat while we are listening to music makes me smile everytime. He really gets into it!

  54. Coila says:

    My son dancing in his carseat while we are listening to music makes me smile everytime. He really gets into it!

  55. Jenn says:

    My boyfriend and kitty make me smile every day. Without them, my days would be less bright and not as much fun.

    Thanks for the chance to win!

  56. Jenn says:

    My boyfriend and kitty make me smile every day. Without them, my days would be less bright and not as much fun.

    Thanks for the chance to win!

  57. Brandy says:

    What an easy question!! My kids. Always my kids. They are the absolute joy in my life! Beautiful kit and thanks for the chance. 🙂

  58. Brandy says:

    What an easy question!! My kids. Always my kids. They are the absolute joy in my life! Beautiful kit and thanks for the chance. 🙂

  59. facepainter says:

    watching someone go forward to give his life to Christ. that memory always brings a smile to my heart.

  60. facepainter says:

    watching someone go forward to give his life to Christ. that memory always brings a smile to my heart.

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